Sacramento, Calif. - April 19, 2006 - Balanced Body, the leading resource for Pilates equipment, information and education, is pleased to announce the addition of Brad Thorp to its staff. As director of national sales, Thorp’s responsibilities include building upon Balanced Body’s status as the industry leader in product quality and account service by establishing long-term relationships with national fitness organizations and managing existing relationships.
“Thorp’s proven leadership ability, strategic sales experience, and ability to identify needs and provide solutions for commercial fitness facilities are invaluable benefits for our clients ,” said Ken Endelman, founder and chief executive officer for Balanced Body. “ He combines a highly intuitive business sense with a thorough knowledge of the fitness and Pilates industries – both of which are necessary to excel in this senior-level position.”
Thorp comes to Balanced Body with more than 20 years of sales experience, having worked as vice president, regional/national manager and director of sales for a variety of business-to-business companies. Most recently, Thorp served as the national sales director at Stott Pilates, where he planned and directed all sales activities related to the health-club market. Thorp’s previous experience includes various sales and marketing management positions at Xpiron, Netpulse Communications, FitLinxx, Life Fitness, NCR Corporation, and Xerox Corporation.
For more information about Balanced Body, call 1-800-PILATES or visit www.pilates.com.
Balanced Body, headquartered in Sacramento, Calif., is the world's largest manufacturer of Pilates equipment. Founded in 1976, the company was the first to substantially update Joseph Pilates' equipment with state-of-the-art engineering, materials and technology. Ken Endelman, the company's founder and CEO, has been awarded 13 U.S. patents for his inventions, with more patents pending. For more information, or to find Pilates studios or instructors, visit Balanced Body's Web site at www.pilates.com or call 1-800-PILATES.
Editor's Note: The statistics in Ken Endelman's quote are attributed to SGMA International's Pilates Training Participation Report - 2004 Edition.